About Us

Billy Smith Jewelers has been owned and operated as a family business since 1958. Originally founded by his grandfather William Flay, Billy apprenticed under his grandfather and eventually took over the business in the late 1980's.

The downtown jewelery district located on the Bowery and Canal Street dates back to the 1920's - the oldest jewelry district in New York City.


  • "Billy Smith has been our family jeweler for many years. Discovering Billy has been a gift! He delivers the greatest quality pieces at amazing prices. He is a pleasure to work with. He is honest, personable and very funny. I could not imagine using any other jeweler. Thank you, thank you Billy!!!!"

    Julia Englander